Post by account_disabled on Feb 26, 2024 23:56:10 GMT -8
Check plan/fact regularly Schedule a check of key indicators in the account 2 times a week. With large budgets (from 7-10,000 dollars), it may make sense to check 3 times a week, since there are really sharp dynamics of changes. For other projects, such frequent checking only creates an imitation of activity on the insufficient volume of statistics for decision-making. Analyze data in segments In section: channels types of campaigns keywords Types of KMS orientation remarketing segments types of ads advertisement plots It is also worth doing this 2 times a week. Prepare plan "B" If in a standard situation this can be neglected, then in crisis conditions one cannot do without a backup option. Given that user behavior can change dramatically, it becomes more difficult to make predictions based on past experience. For a quick response, prepare an alternative option for creatives / audiences / placement of budgets to save time for thinking and react quickly.
Let's return to our examples with Yevgeny and Marina. What is Yevhen's situation? Due to his employment on several projects and a fairly stable situation with the EL Salvador Mobile Number List current client, Eugene usually observed the results of campaigns once a week, and proposed new hypotheses once every 2-3 weeks, based on large volumes of data. Now he will have to adjust his behavior pattern towards more frequent analysis. What is Marina's situation? Marina is constantly monitoring the account, as this is her main area of ​​responsibility. But, as a rule, she did not have a backup option. She usually brainstormed only when there was a problem with the results. Now she has prepared a map of solutions that she can test if the main hypotheses do not work. Conclusions: Record campaign goals in SMART format and define primary and secondary KPIs.
Analyze the advertising activity of recent periods and determine which channels / types of campaigns / audiences pass KPIs, and which should be considered as candidates for disconnection. Determine the amount of the budget that can be used for the most effective segments and make a forecast of the result Make changes to the account and monitor the situation at least 2 times a week for close control. Prepare backup hypotheses to quickly make changes when the situation worsens. Results for Yevhen KPI remains the same - ROI above 80% with the number of transactions 40+ per week. According to the results of the analysis, several search RKs were disabled, as well as media campaigns, more of the budget was invested in remarketing. The total volume of investments is reduced by 20%. A regular task is set in the calendar to analyze the account Results for Marina A KPI, which did not exist before, is defined - the maximum volume of leads worth up to UAH 350 with a budget of up to UAH 20,000.
Let's return to our examples with Yevgeny and Marina. What is Yevhen's situation? Due to his employment on several projects and a fairly stable situation with the EL Salvador Mobile Number List current client, Eugene usually observed the results of campaigns once a week, and proposed new hypotheses once every 2-3 weeks, based on large volumes of data. Now he will have to adjust his behavior pattern towards more frequent analysis. What is Marina's situation? Marina is constantly monitoring the account, as this is her main area of ​​responsibility. But, as a rule, she did not have a backup option. She usually brainstormed only when there was a problem with the results. Now she has prepared a map of solutions that she can test if the main hypotheses do not work. Conclusions: Record campaign goals in SMART format and define primary and secondary KPIs.
Analyze the advertising activity of recent periods and determine which channels / types of campaigns / audiences pass KPIs, and which should be considered as candidates for disconnection. Determine the amount of the budget that can be used for the most effective segments and make a forecast of the result Make changes to the account and monitor the situation at least 2 times a week for close control. Prepare backup hypotheses to quickly make changes when the situation worsens. Results for Yevhen KPI remains the same - ROI above 80% with the number of transactions 40+ per week. According to the results of the analysis, several search RKs were disabled, as well as media campaigns, more of the budget was invested in remarketing. The total volume of investments is reduced by 20%. A regular task is set in the calendar to analyze the account Results for Marina A KPI, which did not exist before, is defined - the maximum volume of leads worth up to UAH 350 with a budget of up to UAH 20,000.