Post by account_disabled on Dec 26, 2023 3:10:28 GMT -8
Shackleton has announced the appointment of Gonzalo Fernández de Córdoba as general director of the company in Madrid . Fernández de Córdoba, who has a degree in Commercial Management and Marketing from ESIC, joined the agency more than 10 years ago, occupying the position of Director of Digital Projects. Throughout the decade he has developed different roles within the organization, such as director of Digital Production, director of Brand and UX Strategy and director of Client Services. During this time he has worked for clients such as Uber, IKEA, Zespri, IE, Solán de Cabras, Insud Pharma, Vodafone, Amstel Radler, Desperados and Servicios Financieros Carrefour, among others. Gonzalo began his professional career in 1999 working for NeworldCity Spain , an intelligent B2B business platform, as Head of Operations.
Subsequently, and for more than three years, he was Product Manager in the Business Development and Marketing department of Seur , participating in the design and launch of new products, in the development Phone Number List of the new corporate identity and in the implementation of quality processes. and EFQM excellence. In 2007, he joined the Online Marketing Group as an e-Business consultant, a position in which he was responsible for the development of new business and the comprehensive management of large accounts such as ONO, Tele2, Alsa and DHL, among others. Two years later, he worked as Project Director at Nuatt for clients such as Wolters Kluwer, McGraw-Hill and Madrid City Council. Furthermore, since 2011, he has developed his teaching vocation at ESIC , teaching the training sessions on User Experience, Landing Page Optimization and Digital Project Management in the Master of Digital Marketing (MMD) and Master in Digital Business (MDB).
From 2012 to 2016 he was a professor at The Atomic Garden (TAG) advertising school. «Taking on this new role is a challenge, and doing so surrounded by so much talent is a privilege» «This is one of those appointments that comes late, because Gonzalo has been in office for a long time. With a self-demand and work capacity that I have rarely seen, he has shown us all, every day, something as seemingly simple as it is scarce, how to do things well," says Pablo Alzugaray, president and CEO of the company. For his part, Gonzalo points out: «After almost 12 years at Shackleton, I can only have words of gratitude to all those people who form and, especially, direct this wonderful agency. Taking on this new role is a challenge, and doing so surrounded by so much talent is a privilege.” With this appointment, Shackleton continues its commitment to internal promotion , promoting the professional development of its teams and completes its general management, made up of Lucía Angulo, general director of Shackleton Spain; Elvis Santos, general director of Shackleton Madrid; Abelardo Bethencourt.
Subsequently, and for more than three years, he was Product Manager in the Business Development and Marketing department of Seur , participating in the design and launch of new products, in the development Phone Number List of the new corporate identity and in the implementation of quality processes. and EFQM excellence. In 2007, he joined the Online Marketing Group as an e-Business consultant, a position in which he was responsible for the development of new business and the comprehensive management of large accounts such as ONO, Tele2, Alsa and DHL, among others. Two years later, he worked as Project Director at Nuatt for clients such as Wolters Kluwer, McGraw-Hill and Madrid City Council. Furthermore, since 2011, he has developed his teaching vocation at ESIC , teaching the training sessions on User Experience, Landing Page Optimization and Digital Project Management in the Master of Digital Marketing (MMD) and Master in Digital Business (MDB).
From 2012 to 2016 he was a professor at The Atomic Garden (TAG) advertising school. «Taking on this new role is a challenge, and doing so surrounded by so much talent is a privilege» «This is one of those appointments that comes late, because Gonzalo has been in office for a long time. With a self-demand and work capacity that I have rarely seen, he has shown us all, every day, something as seemingly simple as it is scarce, how to do things well," says Pablo Alzugaray, president and CEO of the company. For his part, Gonzalo points out: «After almost 12 years at Shackleton, I can only have words of gratitude to all those people who form and, especially, direct this wonderful agency. Taking on this new role is a challenge, and doing so surrounded by so much talent is a privilege.” With this appointment, Shackleton continues its commitment to internal promotion , promoting the professional development of its teams and completes its general management, made up of Lucía Angulo, general director of Shackleton Spain; Elvis Santos, general director of Shackleton Madrid; Abelardo Bethencourt.